In our crazy world, we can sometimes let the number of followers or likes control our mood. It’s easy to get caught up in numbers game. We look at other people in our network of online friends and start to compare our social channels to theirs.
I’ve said it before and I’ll say it again. The number of followers you have doesn’t matter all that much. We cannot let the numbers always determine if we are successful on social media. The social game is more about your story. It’s about telling your story in creative and interesting ways and then finding people who want to follow that story.
I used to get nervous when someone would unfollow me on a social network. Did I say something that offended them? Are they not interested in what I have to say? Should I change the things I’m saying? I wanted to reach out and find out why?
Nowadays, I simply take it in stride and realize that I’m not for everybody. Sure I want to build my network of friends and connections, but I no longer want to make a big deal about it. I’m not planning on changing who I am so I’ll just have to find people who I connect with. I will always strive to get better and that is what matters.
If you’ve dealt with this, then welcome to the club. You are not alone.